Wednesday, July 25, 2012

Enjoy this information and comment freely with us here with The Pro DJ Team.  We blog about our analysis of 1,100 weddings, parties & corporate functions performed!  What have we learned about customers such as brides, mother of the brides and mom's hiring dj's for their children's birthday celebration?  First, we notice the difference if they were referred to us by a happy customer or "cold" market like a customer Internet search.  It seems exciting taking on new business from a client who used the search term, Los Angeles wedding DJ, in a google bar.  What's more thrilling is when a potential customer specifically is looking for a fun DJ or wedding DJ.  Sometimes customers go to google and type in, DJ in la, only to find an overwhelming search result. When our customer sees our DJ services in person like a Bar Mitzvah, Wedding or other private function, well they know what they are getting. Most importantly a trust is already formed and the event gets booked much more efficiently.  So, hence the world of warm market vs. cold market.  The cold market has 10 times the potential but 5 times more effort to win over the customer while the referral     is far cheaper with only a fraction of the profit.  If only we could spend less time winning over new customers ratio the expense:-)